As a partner of OptionIt, Celtics Town wanted to break the news that OptionIt has decided to cut its option prices for the Celtics-Lakers game on January 31.  The deal will only last until 3 p.m. EST today (OR until the options are sold out… whatever comes first), so I advise you to go ahead and buy. There are only 25 options left for a combined 69 tickets, so I’d hurry up.

Don't you want to have tickets to this matchup? (Photo by Getty Images)

OptionIt is a reliable, cheap ticket alternative. They don’t sell tickets; they sell the “option” to buy tickets. Once you have the option, though, you have face value tickets reserved for your purchase… or you can sell your option, and maybe even make a profit.

With OptionIt, because you are buying the tickets face value, buying an option on top of the tickets ends up being less expensive than other ticket places, like StubHub or Ace Ticket. In fact, here are the prices to buy two balcony tickets for the Celtics-Lakers game from Ace Ticket, compared to buying an option for those two seats and then purchasing them at face value:

And that was BEFORE the deal OptionIt is running today.

So if I were you, I’d head over to OptionIt and buy some options to that Celtics-Lakers game.

Just remember to bring the Celtics good luck.